Makemytrip marketing strategy

MakeMyTrip has added various services through its portal development and acquisition of various firms rendering similar services in the transportation and tourism sector. After selecting the required services from the portal the user makes online payment including the fare and service charges.

Demystify your marketing strategies the MakeMyTrip way

Being an online portal there is lower level of physical interaction between the employee of MakeMyTrip and users registered in it. MMT made the advertisements of their services, funny and more related to the aspects a common man would go through so that the customers can relate to it easily.

MakeMyTrip also provides the consumers with rental taxi services in different cities across the country. For example, if you are targeting the age group of customers fromyou have to include those features that are youth centric along with catchy icons or content so that they can be wooed in for longer periods of time.

The app marketing strategies will also play a pivotal role in synchronizing the marketing methods so that they could hit the pain points of the customers on a regular basis Getting the Add-ons In the business of travel booking, it is essential for a company to know that there are various other factors that need to be looked at and integrated, in order to run the process in a smooth manner.

The services and products provided by MakeMyTrip includes air tickets, railway tickets, bus tickets, holiday packages, hotel bookings, car hires and many more.

MakeMyTrip losses widen in Q1 2018; ups marketing and promotions spend

MakeMyTrip is also one of the few brands to have successfully leveraged its presence on Pinterest. This clearly indicates the lack of focus in marketing efforts on Pinterest.

Make My Trip should build long sustainable campaigns that deliver value beyond engagement and convert fans into customers or leads. However the overall sentiment for the brand on Facebook is neutral to positive Source: The brand should also look at taking a step towards the video platform, YouTube.

This can be recognized from the fact that the company has been recognized as the best travel and hospitality online portal by various agencies and awards. Tell your design team to include educative app icons and supportive images throughout the app and website so that the customers would find it very easy to know about your app and your services and decide on its feasibility.

Thus, adopting an all-inclusive approach you can strive to make your marketing strategy unique for the customers and stand out of the crowd. At the backend the MakeMyTrip is connected to different hotels, airline companies, bus service providers, IRCTC, tour operators, car rental operators etc.

What was their marketing approach on Social media? Reduced hassle and comfortable booking of journey has been the major motive of the online portal and it has highly succeeded in providing it. Therefore, for the companies doing the similar thing should look to implement the above-mentioned tips in their mobile app marketing strategy and see their business soar to new heights.

Case study: How MakeMyTrip became leader in Online Travel Agency?

The company joined Twitter in and in the small span of time they have above 27, active followers.The brandguide table above concludes the Makemytrip SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

What worked in MakeMyTrip’s social marketing campaign? Degree Approach: An integrated degree approach to social media marketing is the key highlight of MakeMyTrip’s online marketing strategy.

A category of business that’s rich in emotion and excitement, MakeMyTrip leveraged this through highly engaging and customised content that.

Marketing Mix of MakeMyTrip analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the MakeMyTrip marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.

Social Media Strategy Review : MakeMyTrip

Marketing mix of make my 1. Market Mix Analysis on Marketing Assignment in Unitedworld school of Business Presented by: Meghashree11/19/ Market Mix Analysis - 1.

Repeat visits and purchase Satisfaction Branding and Positioning The most important objective of the positioning strategy was to occupy space in the mind of the customer as the ‘lowest air fare provider’ in the country.

MakeMyTrip Marketing Mix (4Ps) Strategy

online portals such as Agencyfaqs. and online sites like indiatimes MAKEMYTRIP. and marketing 3/5(3). His new role at MakeMyTrip focuses on building and implementing strategies for growing new business lines in the accommodations segment for the company.

With over 10 years of e-commerce experience, Deepak has expertise in Mobile Platforms, Digital Marketing.

MakeMyTrip Marketing Mix (4Ps) Strategy Download
Makemytrip marketing strategy
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